{"id":228288,"date":"2022-10-20T16:42:00","date_gmt":"2022-10-20T13:42:00","guid":{"rendered":"https:\/\/howto.com.de\/?p=228288"},"modified":"2022-04-13T03:49:57","modified_gmt":"2022-04-13T00:49:57","slug":"spotify-vill-fixa-podcastannonser-med-maetvaerden-och-klickbara-kampanjkoder","status":"publish","type":"post","link":"https:\/\/howto.com.de\/sv\/spotify-vill-fixa-podcastannonser-med-maetvaerden-och-klickbara-kampanjkoder\/","title":{"rendered":"Spotify vill fixa podcastannonser med m\u00e4tv\u00e4rden och klickbara kampanjkoder"},"content":{"rendered":"<p><a href=\"https:\/\/www.spotifyforbrands.com\/en-US\/news\/sai-announcement\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Spotify<\/a><\/p>\n<p>Spotify handlar om riktad reklam och personligt inneh\u00e5ll. S\u00e5 det \u00e4r ingen \u00f6verraskning att f\u00f6retaget hatar poddannonser, som inte samlar in anv\u00e4ndardata och re. Nu vill Spotify fixa poddannonser med ett modernt <a href=\"https:\/\/adage.com\/article\/digital\/spotify-testing-feature-does-away-repetition-audio-ads\/2263096\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">m\u00e4tsystem<\/a> och klickbara kampanjkoder <a href=\"https:\/\/adage.com\/article\/digital\/spotify-testing-feature-does-away-repetition-audio-ads\/2263096\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">i appen<\/a> som du inte beh\u00f6ver memorera.<\/p>\n<p>Podcasts b\u00f6rjade som nedladdningsbara program, d\u00e4r moderna reklammetoder \u00e4r obefintliga. Annonsering i en nedladdningsbar serie liknar annonsering i en tidning eller radiostation \u2013 du kan gissa en podcasts allm\u00e4nna publik, men du kan inte observera deras \u00e5lder, intressen eller hur ofta de interagerar med annonser. Och medan de flesta m\u00e4nniskor streamar sina podds\u00e4ndningar idag, har formatets annonseringsmetod fastnat i den m\u00f6rka \u00e5ldrarna (vilket \u00e4r anledningen till att du hela tiden fick annonser avsedda f\u00f6r utexaminerade fr\u00e5n klass 2020).<\/p>\n<p>I ett <a href=\"https:\/\/www.spotifyforbrands.com\/en-US\/news\/sai-announcement\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Spotify for Brands<\/a> -blogginl\u00e4gg f\u00f6rklarade f\u00f6retagets senior produktmarknadschef hur nya Spotify Podcast Ads anv\u00e4nder ett system som kallas Streaming Ad Insertion f\u00f6r att g\u00f6ra annonser s\u00e5 l\u00f6nsamma som m\u00f6jligt. Ist\u00e4llet f\u00f6r att blint sl\u00e4nga pengar p\u00e5 toppshowerna kan varum\u00e4rken k\u00f6pa riktat annonsutrymme baserat p\u00e5 m\u00e4nniskors intressen och observera hur effektiva deras annonser \u00e4r i realtid.<\/p>\n<p>Dessutom, och det h\u00e4r \u00e4r en stor s\u00e5dan, vill Spotify s\u00e4tta fast kampanjkoder i avsnittet Detaljer f\u00f6r alla podcastavsnitt. P\u00e5 s\u00e5 s\u00e4tt kan du k\u00f6pa rabatterade varor eller tj\u00e4nster fr\u00e5n annons\u00f6rer utan att memorera &quot;rabattkod BALDBABY&quot; eller vad som helst.<\/p>\n<p>Fr\u00e5n och med idag \u00e4r Spotifys str\u00f6mmande annonsinfogningssystem endast tillg\u00e4ngligt p\u00e5 Spotify-exklusiva poddar. Det inbyggda kampanjkodsystemet \u00e4r fortfarande i teststadiet, men du kan se det i aktion genom att bes\u00f6ka den sista podcasten p\u00e5 v\u00e4nsters Spotify-sida.<\/p>\n<p>Source: <a href=\"https:\/\/www.spotifyforbrands.com\/en-US\/news\/sai-announcement\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Spotify<\/a> via <a href=\"https:\/\/adage.com\/article\/digital\/spotify-testing-feature-does-away-repetition-audio-ads\/2263096\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">AdAge<\/a><\/p>\n<p><div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">Inspelningsk\u00e4lla:  <a target=\"_blank\" rel=\"noopener nofollow\" href=\"\/\/www.reviewgeek.com\" class=\"external external_icon\">www.reviewgeek.com<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify handlar om riktad reklam och personligt inneh\u00e5ll. S\u00e5 det \u00e4r ingen \u00f6verraskning att f\u00f6retaget hatar poddannonser, som inte samlar in anv\u00e4ndardata och re. Nu vill Spotify fixa poddannonser med ett modernt m\u00e4tsystem och klickbara kampanjkoder i appen som du inte beh\u00f6ver memorera.<\/p>\n","protected":false},"author":1,"featured_media":162916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[607],"tags":[],"class_list":["post-228288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stroemning"],"_links":{"self":[{"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/posts\/228288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/comments?post=228288"}],"version-history":[{"count":0,"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/posts\/228288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/media\/162916"}],"wp:attachment":[{"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/media?parent=228288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/categories?post=228288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howto.com.de\/sv\/wp-json\/wp\/v2\/tags?post=228288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}