{"id":217858,"date":"2022-12-06T17:09:00","date_gmt":"2022-12-06T14:09:00","guid":{"rendered":"https:\/\/howto.com.de\/?p=217858"},"modified":"2022-04-11T09:49:57","modified_gmt":"2022-04-11T06:49:57","slug":"totalement-cool-pandora-veut-que-vous-parliez-de-ses-publicites-interactives","status":"publish","type":"post","link":"https:\/\/howto.com.de\/fr\/totalement-cool-pandora-veut-que-vous-parliez-de-ses-publicites-interactives\/","title":{"rendered":"Totalement cool : Pandora veut que vous parliez de ses publicit\u00e9s interactives !"},"content":{"rendered":"<p><a href=\"https:\/\/www.pandoraforbrands.com\/article\/pandoras-interactive-voice-ads-a-new-way-to-engage\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Pandore<\/a><\/p>\n<p>Oh Wendy&rsquo;s, j&rsquo;aimerais entendre une publicit\u00e9 plus longue sur les p\u00e9pites de poulet ! Pandora teste de nouvelles publicit\u00e9s vocales interactives qui vous invitent \u00e0 dire &quot;oui&quot; ou &quot;non&quot; aux questions. Dans un communiqu\u00e9 de <a href=\"https:\/\/www.pandoraforbrands.com\/article\/pandoras-interactive-voice-ads-a-new-way-to-engage\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">presse<\/a>, Pandora d\u00e9clare que les publicit\u00e9s &quot;captent l&rsquo;attention&quot; et augmentent l&rsquo;engagement pendant que les auditeurs conduisent.<\/p>\n<p>Les annonces suivent un format tr\u00e8s simple. Ils vous demandent si vous souhaitez entendre parler d&rsquo;un produit, vous r\u00e9pondez \u00ab oui \u00bb ou \u00ab non \u00bb, et l&rsquo;annonce continue de vous emb\u00eater ou s&rsquo;arr\u00eate net. Vous pouvez \u00e9galement rester silencieux : l&rsquo;annonce se terminera si elle ne d\u00e9tecte pas de r\u00e9ponse. Mais si vous \u00eates comme moi, vous criez d\u00e9j\u00e0 &quot;NON!&quot; chaque fois qu&rsquo;une annonce est diffus\u00e9e, cela ne devrait donc pas \u00eatre un ajustement trop important.<\/p>\n<p>Les abonn\u00e9s \u00e0 un forfait sans publicit\u00e9 ne seront pas confront\u00e9s aux publicit\u00e9s vocales. Mais les utilisateurs sur des plans financ\u00e9s par la publicit\u00e9 peuvent se retrouver \u00e0 parler \u00e0 un enregistrement de <a href=\"https:\/\/redirect.viglink.com\/?key=204a528a336ede4177fff0d84a044482&#038;u=https%3A%2F%2Fw.soundcloud.com%2Fplayer%2F%3Furl%3Dhttps%253A%2F%2Fapi.soundcloud.com%2Ftracks%2F711248767%253Fsecret_token%253Ds-Tiflm%26amp%3Bcolor%3D%2523ff5500%26amp%3Bauto_play%3Dfalse%26amp%3Bhide_related%3Dfalse%26amp%3Bshow_comments%3Dtrue%26amp%3Bshow_user%3Dtrue%26amp%3Bshow_reposts%3Dfalse%26amp%3Bshow_teaser%3Dtrue\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Hellmann&rsquo;s Mayo<\/a> ou <a href=\"https:\/\/redirect.viglink.com\/?key=204a528a336ede4177fff0d84a044482&#038;u=https%3A%2F%2Fw.soundcloud.com%2Fplayer%2F%3Furl%3Dhttps%253A%2F%2Fapi.soundcloud.com%2Ftracks%2F711248794%253Fsecret_token%253Ds-PmAed%26amp%3Bcolor%3D%2523ff5500%26amp%3Bauto_play%3Dfalse%26amp%3Bhide_related%3Dfalse%26amp%3Bshow_comments%3Dtrue%26amp%3Bshow_user%3Dtrue%26amp%3Bshow_reposts%3Dfalse%26amp%3Bshow_teaser%3Dtrue\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Comcast<\/a> (parler \u00e0 une publicit\u00e9 Comcast me donne des vibrations Black Mirror, soit dit en passant).<\/p>\n<p>Si vous \u00eates un utilisateur financ\u00e9 par la publicit\u00e9 et que vous souhaitez \u00e9viter les publicit\u00e9s interactives, vous devez d\u00e9sactiver le <a href=\"https:\/\/blog.pandora.com\/us\/new-voice-mode-smart-assistant-now-available-to-all-users\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">mode vocal<\/a> de Pandora, qui vous permet de rechercher des chansons avec des commandes vocales. Vous pouvez \u00e9galement d\u00e9sinstaller et r\u00e9installer l&rsquo;application Pandora et appuyer sur &quot;Ne pas autoriser&quot; lorsqu&rsquo;elle demande l&rsquo;acc\u00e8s au microphone. Cela dit, Pandora d\u00e9marre lentement avec ses annonces vocales, vous ne les rencontrerez donc peut-\u00eatre pas pendant les tests.<\/p>\n<p>Source : <a href=\"https:\/\/www.pandoraforbrands.com\/article\/pandoras-interactive-voice-ads-a-new-way-to-engage\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Pandore<\/a> via <a href=\"https:\/\/techcrunch.com\/2019\/12\/12\/pandora-launches-interactive-voice-ads\/?guccounter=1\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">TechCrunch<\/a><\/p>\n<p><div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">Source d&rsquo;enregistrement:  <a target=\"_blank\" rel=\"noopener nofollow\" href=\"\/\/www.reviewgeek.com\" class=\"external external_icon\">www.reviewgeek.com<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oh Wendy&rsquo;s, j&rsquo;aimerais entendre une publicit\u00e9 plus longue sur les p\u00e9pites de poulet ! Pandora teste de nouvelles publicit\u00e9s vocales interactives qui vous invitent \u00e0 r\u00e9pondre \u00ab oui \u00bb ou \u00ab non \u00bb aux questions. Dans un communiqu\u00e9 de presse, Pandora d\u00e9clare que les publicit\u00e9s \u00ab\u00a0captent l&rsquo;attention\u00a0\u00bb et augmentent l&rsquo;engagement pendant que les auditeurs conduisent.<\/p>\n","protected":false},"author":1,"featured_media":156055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[549],"tags":[],"class_list":["post-217858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diffusion"],"_links":{"self":[{"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/posts\/217858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/comments?post=217858"}],"version-history":[{"count":0,"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/posts\/217858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/media\/156055"}],"wp:attachment":[{"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/media?parent=217858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/categories?post=217858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howto.com.de\/fr\/wp-json\/wp\/v2\/tags?post=217858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}